Supports Opening International Fair Doors for Turkish Businesses
For Turkish businesses aiming to compete in the global trade arena, international fairs offer invaluable opportunities. However, the cost of seizing these opportunities can sometimes be daunting. This is where the Turkish Ministry of Trade's international fair support comes into play. These supports enhance the visibility of our companies in international markets, thus increasing their export potentials. So, what are these supports, and how can you benefit from them? Here is a detailed guide we have prepared for you.
What Is International Fair Support?
The General Directorate of Export of the Ministry of Trade of the Republic of Turkey supports the participation of Turkish companies in international fairs related to commodity trade and the promotion expenses of organizers. This includes both individual participation and national participation organizations.
The Purpose and Scope of International Fair Support
The Presidential Decree No. 5973 dated August 17, 2022, concerning Export Supports, provides various supports to enable Turkish exporters to play a more effective role in international fairs. These supports encompass the application evaluation and finalization processes and are conducted through the Support Management System (DYS).
Determination and Implementation of Support
The support amounts for international fair organizations are determined taking into account past performances and market research. This process is managed by the relevant Trade Attache/Representative of the Ministry. These assessments are particularly crucial for fairs where individual participation is supported.
Application Process and Reviewing Authorities
Participants must apply through the DYS within 3 months following the completion of the fair for their participation in international fair events and promotional activities. Applications are evaluated by the relevant General Secretariat of Exporters' Associations (İBGS) or reviewing authorities designated by the Ministry.
Observer Reports and Evaluation Forms
Observers appointed by the Ministry review the application files for fair organizations and conduct evaluations. During this process, details such as the size of participants' stands and business meeting activities are examined. Participants are required to fill out the evaluation form distributed by the fair observer during this process, or else their support applications will not be considered.
International Fair Organizer Promotion Support
The Ministry of Commerce provides significant support to international fair organizers for various promotional activities. These supports are offered at varying levels depending on different promotional needs. Promotional activities covered by the support include fashion shows, seminars, press conferences, digital and visual media advertisements in the host country of the fair, events, exhibitions, and trend areas. This diversity is organized with the aim of effectively promoting Turkish export products and sectors on the international stage. Thus, the Ministry aims to enhance the visibility of Turkish businesses in the global market by providing the necessary support for international fair organizers to conduct effective and comprehensive promotional activities.
Fairs Determined by the Ministry
The Ministry determines which fairs will receive 75% support based on various criteria. These criteria include the content of the fair, its significance, and its potential for international collaboration. Additionally, the Ministry requires fair organizers to submit their promotional projects to the Ministry at least two months before the start of the fair.
Target Countries and Sectors
In international fair supports, the Ministry prioritizes specific target countries and sectors. These areas have been strategically selected to strengthen Turkey's exports and make Turkish businesses more competitive in global markets. These goals are set to enhance Turkey's role in global trade and enable Turkish businesses to access new markets more effectively. Target countries and sectors are determined in line with Turkey's export strategies and global market trends, aiming to preserve competitive advantages at both local and global levels while diversifying Turkey's export portfolio and increasing its global competitiveness. These targeted countries and sectors play a key role in defining strategic steps toward diversifying Turkey's export portfolio and enhancing its global competitiveness.
Support Scope:
Participation Fee Support: Participation fees paid to fair organizers are covered under the support.
Stand Design and Setup: An impressive stand can make you the star of the fair. Therefore, design and setup expenses are also supported.
Promotional Activities: Advertising and promotional activities carried out before and during the fair enhance the success of your event and fall within the scope of support.
Transportation Expenses: Expenses related to transporting products to the fair are supported under certain conditions.
Application Conditions: Who Can Benefit?
Companies that are members of export unions established in accordance with the Turkish Commercial Code and manufacturing organizations located in Turkey can benefit. Individuals operating as traders cannot benefit from these supports.
Supported fairs must have international qualifications and be approved by the Ministry.
During the application process, documents proving participation in the fair and related expenses are required.
Application Process: Step by Step Guide
Pre-Application: Before participating in the fair, a pre-application must be made on the relevant website of the Ministry of Trade.
Support Calculation and Limits: The amount of support is calculated based on the size of the participant's stand area and the "Basis for Support Amount" determined by the Ministry.
Evaluation and Payment: After the documents are reviewed and approved, support payments are made.
Request to Add a Fair: For fairs that are not listed on the Ministry's list of international fairs, a request to add the fair for individual participation can be made at least 1 month before the fair. This process is carried out by following the steps in the "Export Supports" module.
Support Payment Application: Support payment applications must be made within 3 months of the fair's end date and can be done through the "Export Supports" module.
Uploading Application Documents: Application documents can be uploaded to the system through various methods. Select the documents listed in the "Application Document List" and add them to the system either by directly uploading them from your computer.
Adding Additional Information and Documents: Once the application has been sent to the reviewing authority, no changes can be made to the application. If there are missing information or documents in the application, this can be viewed in the "Correspondence" section, and after the deficiencies are addressed, the application must be resubmitted.
Tracking Applications: Applications can be tracked through the "My Applications (Export)" section. In this section, you can see the status and location of applications in detail.
EXHIBITION SUPPORT UPPER LIMITS
Under Article 7, Overseas Trade Fair Support:
• Fairs Excluded from the Scope Determined by the Ministry: 2,794,814 TL
• Fairs Determined by the Ministry: 5,591,174 TL
• General-Quality Fairs: 418,681 TL
• Sector-Specific Fairs: 698,317 TL
• Prestigious Fairs: 2,096,497 TL
Fair Year 2024 Participant Support:
Participation Support: 222,472 TL
Under Article 8, Domestic Trade Fair Support:
Promotion Support (For International Promotion): 4,192,994 TL
Promotion Support (For Domestic Promotion): 1,396,634 TL
Under Articles 22 and 23, Support for Virtual Fair Participation and Virtual Fair Organization:
Virtual Fair Participation Support: 2,096,497 TL
Virtual Fair Organization Support: 4,192,994 TL
Why is it Important? The World of Opportunities for Businesses
These incentives enable our businesses to introduce themselves on a global scale, establish new business relationships, and expand their markets. International trade fairs not only serve as a promotional platform for our businesses but also offer the opportunity to stay updated on global trends, enhance competitiveness, and develop international collaborations.
Turkey's Strong Journey in the Global Market
In this comprehensive guide, we have discussed the significant aspects of the support provided by the Turkish Ministry of Trade for international trade fairs and how Turkish businesses can best benefit from them. These supports assist the Turkish business community in becoming more effective and competitive in global markets. As part of Turkey's export strategies and global trade objectives, these supports provide Turkish companies with the necessary tools and resources to succeed in foreign markets. Thus, Turkey continues to strengthen its position on the global trade stage, sustaining its economic growth.
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